Good Words

You have them. The World needs them. We can help you share them.

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How We Can Help You:

1. Expert Coaching

Over 25 years of combined experience in the writing and online publishing world.

2. Inspiring Community

Join focused, like-minded women as you pursue your goals together.

3. Excellent Training

In-depth trainings, live Q&A sessions with Jana and Kat, resource lists and an inspiring and encouraging community.

GOOD WORDS COACHING IS FOR YOU IF...

  • I feel called to write and I have a message to share
  • I feel uncomfortable, unsure and unaware about what it means to have or build a platform
  • I’ve always had a dream to publish a book, but I need to know more about what my options are
  • I need guidance on how to find and build an audience
  • I have a desire to learn other ways to share and monetize my words (podcasting, speaking, classes)
  • I’m comfortable writing, but I have no idea what it takes to launch and market a book successfully.
Learn More...

8-week community-oriented coaching for writers includes:

  • Lifetime access to 8 training modules
  • Writing accountability groups
  • Private Facebook group for community and Q&A access
  • Live Q&As with Jana and Kat
  • Curated resource lists
  • Individualized professional feedback on writing group goals
  • Action plans to help you implement what you're learning.
  • Interviews with special guests and other publishing experts

 

Good Words Coaching provides you with the tools, steps of execution and support system needed to step into new levels of confidence to meet your personal writing goals.

"Kat has helped me clarify my message and create a strategy for my content."

Chrystal Evans Hurst
Author of Kingdom Woman and She's Still There, Podcaster & Speaker

Good Words Coaching Is...

Jana Burson

Jana has 16+ years of experience working in the publishing industry. She started out in 2003 working in publicity at Thomas Nelson Publishers. By 2005 she was the Director of Publicity for the Hachette Book Group, Nashville Division where she oversaw the orchestration and execution of campaigns for a large number of New York Times bestselling titles. Rounding out her experience prior to becoming a literary agent, Jana transitioned to Acquisitions Editor in 2010 for the Hachette Book Group and had the pleasure of acquiring and editing multiple bestselling authors. In 2014, Jana left Hachette and launched The Burson Agency, which has provided both literary agent services and various consulting services.

 

In 2016, Jana joined The Christopher Ferebee agency and continues to represent inspiring and life-changing books from men and women that want to impact culture one heart at a time.

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Kat Lee

Kat Lee understands the deep desire to alphabetize your spice drawer the moment you sit down to write.

Being both a traditionally published author (HarperCollins Christian Publishing) and self-published author, she understands the challenges of pouring your heart onto pages in the nooks and crannies of your days. She understands the overwhelm of the publishing process, and the challenges of building a platform. And she’s here to walk you through the process.

Kat specializes in helping writers clarify their message, plan their content and explore the opportunities available to them in the current online landscape.

Kat is the author of the book Hello Mornings and founder of HelloMornings.org. She has hosted several popular podcasts (with over 2 million total downloads), traveled with Compassion International, spoken to thousands of women at conferences around the country and is beyond excited to coach and cheer you on as you launch your words.

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"Jana speaks from not only a place of experience, but wisdom as well. I love working with her because of the years of knowledge she brings to the table and the care and concern that she exhibits in everything she does. Love, love, love her!"

Candace Payne, Author of Laugh it Up!

TRAINING MODULES:

Each week there will be a deep dive lesson complete with resources and activation prompts to help you take your next steps and reach your personal goals.

INTRO: WHY YOUR MINDSET MATTERS

Identify and overcome the internal challenges that often hold writers back and build new perspectives that will move you forward.

WEEK 1: ALL ABOUT PLATFORM

Understanding why having a platform is necessary and removing the fear and concern for putting in the effort to establish and grow one for yourself.

WEEK 2: WHO AM I WRITING FOR AND WHY?

Defining your audience and why you are the one to write for them.

WEEK 3: CONTENT PLANNING

A valuable exercise in determining 52 weeks of content in one sitting.

WEEK 4: MONETIZING YOUR MESSAGE

How to make money with your words.

WEEK 5: TRADITIONAL vs. SELF PUBLISHING and FINDING AN AGENT

The differences, pros, cons and questions to ask in determining the right path for you.

WEEK 6: BOOK PROPOSAL

Why you need one, what should be in it, and how to make it stand out.

WEEK 7: THE PUBLISHING PROCESS FROM A to Z

Understanding the steps, timeline and what to expect from the publishing process.

WEEK 8: SUCCESSFULLY LAUNCHING YOUR WORDS

What it takes to market and publicize your message and what to expect in the process.

"Kat helped me strategically walk through a plethora of ideas, narrow my focus and turn my ‘best intentions’ into solid content."

Jen Schmidt
Author of Just Open the Door and Blogger at Balancing Beauty and Bedlam

THE GOOD WORDS COACHING COURSE INCLUDES:

  • Weekly Training Module - a deep dive training you can watch at your convenience.
  • Live Q&A Sessions with Jana Burson & Kat Lee - we answer all your burning questions.
  • Action plans - to put what you are learning into practice.

(Total = $1600 Value)

Bonus 1 - A private, members only Facebook group for 8 weeks of community, accountability and connection: $170 value

Bonus 2 - Individualized professional feedback from Kat and Jana on your personal goals for joining the course: $75 value

Bonus 3 - Optional dedicated writing time accountability: $75 value

Bonus 4 - Curated resource lists (we’ve done the homework, you get the benefit): $500 value

Bonus 5 - For anyone that registers for the course, 2 video interviews with experienced writers about their writing journey (Heather MacFadyen and Ashley Abercrombie) $150 value

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Testimonials from Our Amazing Students:

 
 
 

"I had no idea where or how to start. I was in need of an honest opinion and clear direction. The questions swirled around in my head until I was introduced to Jana. If you’ve got books within you and want to take the next step, whatever that may be, I cannot recommend this course enough. "

Andi Andrew
Pastor, Speaker and Author of She Is Free, and Fake or Follower

Course Registration Is Closed. Enter Your Info Below And We'll Let You Know When We Open:

WHAT TO EXPECT WHEN YOU SIGN UP:

Once you register for the 8-week course, you will receive an email confirmation with your login information. The first content will be released on Mondays and you’ll get the invite to the private Facebook group as well.

Frequently Asked Questions:

The next round of the course begins mid January 2019 and runs for 8 weeks.

The weekly trainings will be made available for viewing each week on Monday morning by 8am CT if not earlier. All you’ll need to watch the trainings is a computer, phone or tablet with internet access. 

Yes, you will be able to watch them whenever works best for you once they have been released. That means you can watch them in bed in your pajamas, or even on your phone while laying on a float in the pool. :) 

How does lifetime access sound? :) The content will remain available to you even after the course ends.

We feel confident, based on previous experience, that Good Words Coaching will provide you with the clarity and highly valuable information you need to move forward with your personal goals for sharing your words. But if for any reason this course is not a good fit for you, you can request a full refund any time during the first two weeks - no questions asked. 

Yes! We will do LIVE Q&As in the private Facebook community where you will have every opportunity to ask your questions and get answers directly from us. We will also participate in the private Facebook community answering questions via a designated question thread. If you feel additional one-on-one coaching is needed with either or both of us, you will be provided an opportunity to purchase coaching sessions for a discounted rate during the course.

Good Words Coaching will help you get unstuck and experience transformational clarity about WHAT you want to write, WHY you want to write and for WHOM you want to write, moving you closer to your goal of impacting the world with your words.

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